Success Story: SAB Events

About the Company:

SAB Events provides a range of events including public expos, trade shows, meeting forums and conferences. The company’s main event “forecourttech” is a B2B convention focused on technologies that optimise retail forecourt operation.

The Challenge:

  • Marketing communications with prospects
  • Managing event sales
  • Reporting on marketing effectiveness and tracking customer interactions

The Solution:

  • Automatic leads into Salesforce via Web-to-Lead forms
  • Lead assignment and custom Lead conversion to support attendee registration on events

The Results:

  • Clear contextual view of customer data in one place
  • Automatic web bookings and enquiries populated into Salesforce
Call us on+44 (0) 208 144 0354
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